Cup of Excellence is the most prestigious competition and auction for high quality coffees. The level of scrutiny that Cup of Excellence coffees undergo is unmatched anywhere in the specialty coffee industry. Each year, thousands of coffees are submitted for consideration, with winning coffees sold in global online auctions at premium prices, with the vast majority of auction proceeds going to the farmers.

We are pleased to inform our customers that we are a part of this year’s winners of the National COE. Snap Specialty Coffee in the coffee industry’s strategic approach and dedicated hard work has shown evident by winning 2020’s COE.  The vast attention to detail in our processing methods have been driving our rapid growth in the specialty coffee market.  

Detail from COE website- 

  • National Winners auction: The National Winner lots are coffees scoring 85+ points during the International Week by the Cup of Excellence International Jury. These coffees have each been cupped a minimum of five different times during the cupping process. The coffee is packaged in 69kg hermetic bag

The Cup of Excellence competition has pioneered integrity and transparency in the coffee industry, ensuring the value of winning coffees. Each sample entering the competition process is assigned a number known only to the auditor for each competition, and each jury member cups the coffee blind. In addition, each lot is documented through the entire process so that winning coffees are traceable to the farm and exact micro-lot.

Since 1999, the Cup of Excellence (COE) program has set the standard for the increased premiums that farmers have been able to receive for their exemplary coffees. It continues to build a much more transparent infrastructure and gives farmers the tools needed to improve the economic model of their farms.  COE raises funds for coffee farmers in coffee growing countries incentivizing and motivating farmers who know there can be a recognition and financial reward for their hard work and effort.

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